Frequently Asked Questions about Wine Transparency

Wine transparency involves providing consumers with clear and comprehensive information about the origin, composition, production methods, and nutritional values of a wine. This includes the ingredient list, allergens, additives used, and the traceability of the product from vine to bottle.

A QR code on a wine bottle provides instant access to detailed product information via smartphone. By scanning the code, consumers access a web page containing nutritional values, ingredient list, grape origin, winemaking methods, and other information about the producer.

Since December 2023, EU regulation 2021/2117 requires wine producers to provide nutritional information and ingredient lists. This information can be displayed on the physical label or via electronic means like a QR code, offering more flexibility to producers.

Grapetrack offers a complete traceability solution with customized QR codes, automated nutritional information management, EU regulatory compliance, intuitive interface for winemakers, and integration with existing systems. The solution is suitable for independent winemakers, cooperative cellars, and négociants.

QR codes allow winemakers to comply with European regulations, enhance their expertise, create a direct connection with consumers, reduce label printing costs, easily update information, and differentiate themselves from competition through transparency.

Consumers get immediate access to nutritional information, can verify the origin and authenticity of wine, discover the producer's and terroir's story, adapt their choices according to dietary restrictions, and make more informed and responsible purchases.

Grapetrack offers simple and transparent pricing: €20 for unlimited QR codes. No hidden fees, no volume limitations. This unique solution allows winemakers of all sizes to access digital traceability without budget constraints, whether you produce 1,000 or 100,000 bottles per year.

The "Learn More" feature allows winemakers to go beyond legal obligations. From the nutritional sheet complying with EU regulation 2021/2117, a discreet but powerful button allows consumers to access enriched content about the wine estate. This content is fully customizable: photos, videos, anecdotes, estate history, terroir presentation, or winemaking methods. With "Learn More", Grapetrack transforms a regulatory constraint into a strong marketing opportunity to enhance your estate and build customer loyalty.

Grapetrack distinguishes itself for oenological laboratories on several key points: 1) Complete automation - direct integration with the laboratory where analyses are automatically associated with the winemaker's wine sheet, without re-entry. 2) Time savings and error reduction - no more copy-paste and Excel files, everything is processed automatically with EU 2021/2117 compliant generation. 3) Differentiating service - laboratories can offer Grapetrack as a premium service to stand out from competition. 4) Smooth collaboration - support at every step with administration tools to manage shipments centrally.