TRANSPARENCY AND TRACEABILITY IN WINE: A GROWING CONSUMER DEMAND
In a world where consumers want to know what they're consuming, transparency has become an essential value, including in the wine industry. Thanks to new technologies and evolving European regulations, nutritional information and wine traceability are becoming accessible to everyone. This is a revolution for the industry, and a unique opportunity for winemakers to build trust with their customers.
Why has transparency become essential in wine?
Today, consumers expect:
- To understand what they're drinking
- To know the origin and composition of the wine
- To be reassured about production methods
Wines are no longer judged solely on their taste or appellation, but also on the values they embody: authenticity, respect, and rigor.
What consumers want to see on a bottle
The most frequent expectations:
Ingredients
Water, alcohol, sulfites, sugars, and other components in the wine's composition.
Nutritional values
Calories, sugars, and other nutritional data allowing for informed dietary choices.
Grape origin
Specific terroir, plots, and exact provenance of grapes used for winemaking.
Producer and method
Winemaker's identity and details on the winemaking methods employed.
Environmental commitments
Organic labels, HVE, or other certifications attesting to responsible practices.
Complete traceability
Tracking from vine to bottle to guarantee the product's authenticity and quality.
"Transparency is not just a regulatory obligation; it's an opportunity for winemakers to create a relationship of trust with consumers and to showcase the quality of their work."
QR code: a direct bridge between the bottle and information
A simple scan with a smartphone now allows you to:
- View the wine's nutritional information
- Verify the traceability of the vintage
- Read certified data without intrusive marketing
With GrapeTrack, each QR code provides access to a clear, neutral, and multilingual page.
Benefits for consumers
Better knowledge
Access all necessary information to understand what you're actually consuming.
Easier comparison
Objectively compare different wines based on nutritional data and composition.
Discovering practices
Learn how the winemaker works and what specific production methods they use.
Enhanced trust
Buy with confidence, knowing you have verified and reliable information.
Transparency: a commercial asset for winemakers
Beyond compliance, offering transparency:
- Strengthens brand image
- Builds customer loyalty
- Opens export opportunities
- Anticipates the expectations of future generations
Wineries that adopt this transparency approach stand out positively in an increasingly competitive and demanding market.
GrapeTrack: the simple solution for total transparency
GrapeTrack enables winemakers to:
- Generate a secure QR code
- Provide all nutritional and traceability data
- Convey a modern, responsible, and committed image
In just a few clicks, producers can offer their customers a complete transparency experience, compliant with regulatory requirements and the expectations of modern consumers.
Discover how GrapeTrack can transform your wine experience
Whether you're a curious consumer or a producer keen to meet new market expectations, GrapeTrack offers you a complete transparency and traceability solution.