QR CODE ON WINE LABELS: HOW DOES IT WORK?
To meet the requirements of the new European regulation, winemakers can use a QR code on their wine bottle labels. This QR code must link to a web page containing nutritional values, ingredients, and the energy value of the wine.
What information must be accessible via the QR code?
The QR code must provide access to the following information:
- Energy value (in kJ/kcal),
- Wine ingredients (water, alcohol, residual sugars...),
- Nutritional values (fats, carbohydrates, etc.),
- No marketing data should be mixed in.
How to generate a compliant QR code?
With tools like GrapeTrack, you simply need to:
- Provide laboratory analysis results (density, alcohol, sugars, etc.),
- The tool automatically calculates the required information,
- It generates a unique QR code pointing to a hosted and secure page,
- The winemaker prints it on the label.
Why choose a QR code rather than direct labeling?
The QR code offers many advantages:
- Saves space on the label,
- Easy data updates,
- Multilingual display according to the consumer's language,
- More modern and transparent image.
How does GrapeTrack simplify the process?
GrapeTrack is a turnkey solution for winemakers and laboratories:
- Automatic QR code generation,
- Secure hosted page,
- Customizable interface with wine data,
- 100% GDPR and legal compliance.