LEARN MORE: REVEAL THE UNIQUE STORY OF YOUR WINERY
The Learn More feature invites your consumers to dive into the heart of your wine universe. With this module, transform the regulatory obligation into a true showcase of your expertise, your terroir, and the passion that drives your winery. In one click, your visitors discover the winemaker's storytelling, harvest anecdotes, cellar images, and behind-the-scenes of the winemaking process, all without ever leaving the regulatory information page.
Example of a "Learn More" page for a winery:
⬇️ Tip: Scroll down the preview to the bottom to see the "Learn More" button that provides access to the winery's enriched content.
Recommended for mobile devices
Example with Château Pape Clément - This example shows how the "Learn More" feature enhances the user experience while complying with regulatory requirements.
Why offer "Learn More" on your website
Winery promotion
Highlight the century-old history or sustainable commitment of your estate to create a strong emotional connection with your customers.
Immersive storytelling
Integrate photos, videos, testimonials, and interactive maps to reveal the terroir, winemaking philosophy, and specificities of each plot.
Consumer engagement
Offer dynamic content (interviews, wine quizzes, food and wine pairing recipes) to increase time spent on your site and encourage sharing on social media.
Ease of implementation
A single link is enough to activate the "Learn More" page in the GrapeTrack interface, you don't have to develop anything, you simply customize your space.
How to activate and customize your "Learn More" page
In your GrapeTrack back-office, check the "Learn More" box and enter your website URL. GrapeTrack automatically generates a customized page for your winery.
- Winery photos: Upload high-resolution galleries of your vineyards, cellar, and harvests.
- Presentation text: Write a catchy paragraph (100-150 words) to instantly capture attention.
- Exclusive videos: Add 1-2 minute clips showing the winemaking process or a message from the winemaker.
- Anecdotes and news: Share estate events (harvests, open houses, wine distinctions).
- Testimonials: Integrate customer reviews, press critiques, and oenologist testimonials to enhance credibility.
"By adopting the Learn More feature, you offer your consumers much more than simple information: you give them an authentic and memorable experience, while strengthening your visibility and search engine optimization."
Concrete benefits for your winery
Differentiation
Stand out from the competition by offering an enriched and personalized digital experience.
Customer loyalty
Create a lasting emotional connection with your customers by sharing the soul of your winery.
Visibility
Improve your SEO and digital presence thanks to rich and regularly updated content.
Ready to reveal the unique story of your winery?
Activate the "Learn More" feature in your GrapeTrack space now and transform your regulatory QR codes into true showcases of your winery.